Consumer protection is one of the tenets of competition and consumer protection law that is enforced in Zambia. Consumer protection intervenes to impose safeguards in the favour of consumers and aims to ensure a balance of satisfaction between and traders and consumers. Consumer protection aims at protecting consumers against defective products, unsatisfactory goods and services as well as ensuring that the basic rights of consumers are upheld by the traders.
Part VII of the Competition and Consumer Protection Act No.24 of 2010 (“the Act”) provides the legal framework for consumer protection in Zambia. It tackles unfair trade practices to do with consumer product safety, product labelling, defective, unsafe products, unfair contract terms, dishonest and fraudulent trading, misrepresentations and misleading advertisement, exploitation through price overcharge as well as probation of display of disclaimers
Suffice to mention, consumer protection involves both preventive and remedial measures. The Commission undertakes preventive measures through consumer education and market sensitisations. These are aimed at educating consumers on their basic rights and also their obligations as regards to the Act. Consumers are encouraged to be watchdogs and report all forms of violations of the Act to the Commission through various channels including the CCPC toll free line, 5678. The market sensitisation aims at educating traders on the requirements of the Act for them to be compliant. Remedial measures on the other hand imply the Commission imposing punitive measures such as warnings, fines and prosecution on traders that violate the Act.